About me

Hi, I’m Sarah.

I know how it feels to step into a senior role and wonder if you really belong there. I know what it’s like to feel the pressure to perform, to prove yourself, to make the right decisions – whilst quietly questioning if you’re good enough. I’ve been there. I’ve experienced the imposter syndrome that encompasses before you walk into a room. I’ve felt the self-doubt when in a room full of loud voices.

But here’s what I also know.

You didn’t get here by accident. You are capable. You are ready. You just need the tools, support and strategies to step into your role with confidence and ease.

I coach quietly ambitious women who are ready to lead in a way that feels clear, calm and fully their own.

Whether you’ve just been promoted, are navigating the shift into working parenthood, or are trying to grow your presence and impact without shouting – I’m here to support you.

You don’t need ‘fixing’. You don’t need to change. You just need space to think differently, speak openly, and lead with more clarity and confidence than ever before.

Why me?

I became a coach after over 20 years’ of leading marketing teams in both start-ups and global organisations. I had twins and the transition to becoming a working mum was challenging. I felt like I wasn’t doing anything well – at work or at home – and was confused, disillusioned and unsure of where to focus and prioritise. My confidence was through the floor. I worked with a coach who helped me with all of those things – and ultimately the courage and confidence to move forward into training as a coach myself.

I now hold an ILM Level 7 Certificate in Executive Coaching and Mentoring, and I’m a member of the Association for Coaching, working to their Global Code of Ethics.

My coaching style is focussed, calm and warm, and brings an element of fun into sessions (because growth doesn’t always have to be serious)

The Forward Focus isn’t about being louder – it’s about being clearer.

Leadership doesn’t have to look or feel one way. You don’t have to raise your voice to raise your impact. Together we’ll help you trust your voice, build your confidence and have impact with quite power and presence.