My Story
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Hi, I’m Sarah
I know what it’s like to step into a senior role and quietly wonder if you really belong there. To feel the pressure to perform, prove yourself, and sound a certain way — while second-guessing everything from your decisions to your tone of voice.
I’ve been that person in the room full of loud voices, hoping I wouldn’t be asked to speak — and then frustrated with myself when I wasn’t.
I’ve felt the grip of imposter thoughts and the tension between wanting to make an impact and wanting to stay invisible.
But here’s what I know now:
- You didn’t get here by accident.
- You’re not lacking. You don’t need fixing.
- You’re brilliant — just quieter about it.
- And that quiet confidence? It’s not a weakness. It’s your edge.
- You’re ready to lead in a way that’s bold, intentional, and unapologetically you.
What I Do
I coach quietly ambitious individuals who are ready to lead with presence, influence and real impact — without shouting.
Whether you’ve just been promoted, you’re navigating the shift into working parenthood, or you’re tired of watching others speak over you — I help you lead in your own way, without diluting who you are.
This is coaching that challenges, supports, and stretches you — without asking you to become someone you’re not.
You’ll be seen. You’ll be heard. You’ll be pushed to think differently. And you’ll walk away leading with more clarity, conviction and quiet power than ever before.
Why Me?
I spent over 20 years leading marketing teams across start-ups and global organisations.
I’ve pitched to boardrooms, led high-performing teams, and returned to work after having twins wondering if I was still capable of any of it.
At one of my lowest points, I worked with a coach who helped me rebuild from the inside out — not just my confidence, but my focus, energy, and belief in who I was becoming.
That experience changed everything — and ultimately led me to become a coach myself.
I now hold an ILM Level 7 Certificate in Executive Coaching and Mentoring, and I’m a member of the Association for Coaching, working to their Global Code of Ethics.
My coaching style is calm, focused and warm — with a little lightness woven in.
Because growth can be powerful and enjoyable. And you can be bold without being loud.
The Forward Focus
The Forward Focus isn’t about becoming someone else.
It’s about becoming more you. Brilliant. Bold. Unapologetically yourself. Because leadership doesn’t have to be loud to be effective. And you don’t have to raise your voice to raise your impact. Together, we’ll help you trust your voice, lead in your own way — and succeed with quiet confidence and presence.