My Story

Hi, I'm Sarah.

I know what it's like to walk into a senior role and quietly wonder if you actually belong there — to feel the pressure to perform and sound a certain way, while second-guessing your own decisions in the background.

I've been the person in the room hoping I wouldn't be asked to speak, and then annoyed at myself afterwards for staying quiet.

Here's what I've learned since:

  • You didn't get here by accident.

  • You're not lacking, and you don't need fixing.

  • Quiet isn't the same as weak. It's a different way of carrying weight, not a lesser one.

  • You're allowed to lead in a way that's actually yours.

What I do

I coach capable, quietly ambitious people who want to lead with more presence and less performance.

Whether you've just been promoted, you're navigating the shift back into work after parental leave, or you're simply tired of watching other people talk over you — I help you find your own way of doing this, rather than someone else's.

The work is direct. It'll stretch you. But it won't ask you to become a different person to get the result.

Why me

I spent over 20 years leading marketing teams across start-ups and global organisations — pitching to boardrooms, running high-performing teams, and eventually coming back to work after having twins wondering if I could still do any of it.

At one of my lowest points, I worked with a coach who helped me rebuild — not just my confidence, but my focus and my sense of who I actually was underneath the job title. That experience is the reason I became a coach myself.

I hold an ILM Level 7 Certificate in Executive Coaching and Mentoring, and I'm a member of the Association for Coaching, working to their Global Code of Ethics.

My style is calm, direct and a bit lighter than people expect walking in. Growth doesn't have to be grim to be real.

The Forward Focus

The Forward Focus isn’t about becoming someone else.


It’s about becoming more you. Brilliant. Bold. Unapologetically yourself. Because leadership doesn’t have to be loud to be effective. And you don’t have to raise your voice to raise your impact. Together, we’ll help you trust your voice, lead in your own way — and succeed with quiet confidence and presence.

Quick Links

Want the occasional nudge, insight or that’s actually useful? No noise. No nonsense. Just thoughtful updates straight to your inbox. Pop your email in the box to stay connected — I’ll only be in touch when it’s genuinely worth your time.

Copyrights 2026 | The Forward Focus| All rights reserved.